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Web 3.5 Personalization
We can do much better. The last major piece for us is personalization. This is where I always like to use the example of, “I’ve been a customer since 1998, and I get the exact same interface as everybody else.” I’ve been using it for 20 years—why is it still the same thing? Why doesn’t…
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Responsive Screen
When we move on to a lot of the other technologies, and the other programming that we have to do is that there is the mobile web, it’s a device interface. We will adapt to different kinds of screen sizes, and there’s different kinds of programming that we do to be able to embrace the…
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Mobile Apps
Now we also have mobile applications as front‑end applications—sorry, mobile apps. A lot of the apps you use are really just written in JavaScript as regular websites. They simply hide all of the browser‑related stuff, so it doesn’t feel like a website, even though under the hood it basically is.